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From the Coaching page
Choosing, paying, the basics.
WHAT’S THE DIFFERENCE BETWEEN THE BLUEPRINT AND THE REWRITE?
The Blueprint is programming. The Rewrite is programming and a coach. The Blueprint is written to your test scores and then it’s yours to run for six weeks. The Rewrite is rewritten every week around what you actually did, with messaging, video review, and someone who notices when something is off before you do.
WHY ADD IN-PERSON SESSIONS TO THE REWRITE?
The Rewrite writes your week around what you logged. Adding sessions means it is also written around what I have watched you do: how you move on the sled, where your pacing breaks, what your wall balls look like at minute fifty. Two a month is $369; weekly is $569 a month. That is $169 coaching plus sessions at $100 each.
DO I NEED A RACE BOOKED?
No. Hybrid training doesn’t need a date. A Build block is written forwards from where you are: strength and engine progressed together, retested every six weeks. Book a race later and we switch you to a Race block and keep going.
BUILD OR RACE — WHAT’S THE DIFFERENCE?
Same coach, same programming method, different direction. A Build block is written forwards from where you are, with no date and no taper, and you retest every six weeks to see your hybrid profile move. A Race block is twelve weeks built backwards from a HYROX date, then a taper and a plan for the day. Most athletes move between them: build all year, race when you’re ready.
I’M RACING OUTSIDE CHICAGO. CAN I STILL TRAIN IN PERSON?
Yes. In-person is about where you train, not where you race. If you’re on the North Shore, your sessions happen at Crucible in Lake Bluff, whichever start line you’re aiming at.
I’M NOT A HYROX PERSON. IS THIS STILL FOR ME?
Yes. HYROX is one test of hybrid fitness, not the definition of it. Strong and an engine at the same time is the same training problem whether or not you ever pin a number on.
MONTHLY OR A BLOCK — WHICH SHOULD I TAKE?
Whichever suits your cash flow. It makes no difference to the training: everyone trains in twelve-week blocks either way. Monthly is rolling and cancellable. A block is paid up front and it’s the same twelve weeks.
DOES THE BLUEPRINT credit toward The Rewrite?
Yes. Move up to The Rewrite (or The Rewrite + In-Person, two a month) within 90 days and your last block comes off your first month.
I’VE NEVER DONE THESE MOVEMENTS. IS THAT A PROBLEM?
No — it’s the most common starting point. The first weeks exist to teach the patterns before we load them.
HOW IS THE PROGRAMMING DELIVERED?
Through Everfit. Your whole block lives in one place — every session with sets, reps, target paces and video for anything you’re unsure of. You log what you actually did, and that log is what the following week gets written from.
DO I GET THE APP WITH IN-PERSON SESSIONS?
Yes. Everyone gets Everfit. With The Rewrite + In-Person, your individual week is rebuilt every seven days around the log and the sessions. In-Person Monthly ($400, four sessions) is sessions only: no written week.
CAN MY PARTNER AND I TRAIN TOGETHER?
Yes. Doubles is $338 a month for the pair: $169 each, two individual programs and The Pair Plan. Add shared sessions at Crucible and it is $568 a month for two a month, or $798 a month for weekly. Split two ways, weekly coaching is $399 each.
HOW DO I CANCEL?
Email me. Monthly plans end at the close of your current billing period — 14 days’ notice for The Rewrite, 30 days for the in-person tiers, because a recurring private hour has to be refilled. No forms, no retention calls.
WHAT IF I GET INJURED OR SICK?
We adjust. That’s the entire point of paying for a coach instead of buying a template. An extended absence pauses your block, not your money.
WHY IS IT CALLED HYBRD FOUNDRY?
Two words. One is missing a letter, and the other isn’t a gym.
Hybrd — both, at once. Most people are half an athlete: runners who can’t lift, lifters who can’t run. Both are genuinely fit at one thing and quietly avoid the other, because the other is where they get found out. The vowel is missing because nothing in here is decorative.
Foundry — where things get made. A gym is a room with equipment in it; you can go to one for five years and walk out as the same person who walked in. A foundry is where raw material is heated until it moves, poured into a shape somebody designed on purpose, and cooled until it can hold a load. Nothing leaves a foundry the way it arrived. You’re the raw material. The program is the shape. Twelve weeks is the heat.
I coach in person at a gym called Crucible — the vessel that sits inside a foundry and takes the fire. I found that out afterwards. I’m keeping it.
From The Blueprint · $99
The Blueprint.
How do I actually get the program?
Through Everfit. You’ll get an app invite after checkout and your six weeks are already in there, dated from your day one. There’s no PDF, no email attachment, and nothing to print.
Do I keep access after six weeks?
Your training history is yours and you can export it whenever you want. Active app access runs with the block — take another block or move up to coaching and it simply continues.
Do I need a race booked?
No. Six weeks builds a base whether or not there’s a date at the end of it. If you have got a race, tell me on the call and I’ll tell you honestly whether six weeks or twelve is right for the time you’ve got.
How fit do I need to be to start?
There’s no entry test — the battery in week one is a measurement, not a gate. If you can move for half an hour, we have somewhere to begin.
What if my gym has no sled or ski erg?
Very common, and already handled. The substitutions are built into the sessions, so you’ll see the alternative in the app rather than a gap.
Six weeks seems short for a race prep. Is it?
It is. Six weeks is half a race block. A full prep is two of them — twelve weeks, $198 — or let me write it and coach it, which is what The Rewrite is for.
Is there a doubles version?
No, and there won’t be. Your split comes from two specific athletes’ numbers and your handovers have to be drilled, not read. If I could sell doubles prep as a template it wouldn’t be worth buying.
What’s the difference between this and The Rewrite?
The Blueprint is programming. The Rewrite is programming and a coach. This is written to your test scores once and then it’s yours for six weeks. The Rewrite is rewritten every week around what you actually did, with messaging, video review, and someone who notices when something’s off before you do.
From The Rewrite · $169/mo
The Rewrite.
Do I need a race booked?
No. A Build block is written forwards from where you are rather than backwards from a date — the right call if you’re between races, or building toward a first one you haven’t entered yet. Book a race later and we switch you to a Race block and keep going.
I’m not a HYROX person. Is this still for me?
Yes. HYROX is one test of hybrid fitness, not the definition of it. If you want to be strong and have an engine at the same time — for a race, for a season of events, or for no reason beyond wanting it — that’s the same training problem and the same solution.
Who do you actually coach?
Anyone building both halves at once. First blocks and fourth blocks, mid-twenties to late fifties, men and women, and no assumption that you arrive already fit. The programming scales by load and distance rather than by ambition — same structure, same standard, different numbers on the bar.
How many days a week will I train?
Four to five, typically 60 to 75 minutes. I can build a functional three-day block if that’s genuinely your ceiling — tell me on the call.
What equipment do I need?
A gym with a ski erg, a rower and a sled is ideal. Most commercial gyms lack the sled — I program tested substitutions that build the same quality. Tell me what you have access to and I’ll build to it.
I’ve never done any of these movements. Is that a problem?
No. It’s the most common starting point. Weeks one through four exist to teach the patterns before we load them.
What if I get injured or sick?
We adjust. That’s the entire point of paying for a coach instead of buying a template. An extended absence pauses your block, not your money.
Can I keep doing my own lifting or running?
Tell me what you’re not willing to give up and I’ll build around it. Within reason, most things can coexist — I train four disciplines at once myself.
How do I cancel?
Email me. Monthly plans end at the close of your current billing period — 14 days’ notice for The Rewrite, 30 days for the in-person tiers. No forms, no retention calls.
From the Doubles and Races pages
Pairs, races, race week.
How does Doubles work?
$338 a month for the pair: two individual programs at $169 each, plus The Pair Plan — your split station by station, handovers drilled until they’re boring, and a pace contract for the running. Add shared ninety-minute sessions at Crucible for $568 a month (two a month) or $798 (weekly).
What if my partner stops?
You carry on at the individual rate for the rest of the block. No penalty.
When should my race block start?
Twelve weeks before race day. The race calendar shows the Monday for every race this season. Later than that and we are shortening the plan, not following it.
What is the Friday Brief?
I race Pro on the Friday morning. That afternoon I walk six athletes through the floor I’ve just raced, and after your race you get a debrief on your splits. $29, six places per event — Denver, Anaheim and Nashville this season.
Can you write my race plan without coaching me?
Yes. The Race Day Plan is $39: pacing for all eight runs, station strategy and roxzone rules, delivered within 48 hours of your order.
Still undecided?
Ask it out loud.
Twenty minutes, no pitch. Tell me where you’re starting from and I’ll tell you straight — including if the answer is that you don’t need a coach yet.