FOUNDRY ELITE · BY APPLICATION · SIX SPOTS · ONE PRIVATE HOUR A WEEK
SIX ATHLETES. AN HOUR EACH, EVERY WEEK.
Foundry Elite is one private hour a week with me, your whole programme built and rebuilt around it, a place in The Twelve, and someone in your corner on race day.
Six spots, because the in-person calendar has to stay real. By application.
What an hour in a room actually buys.
I spent twenty years being coached at the top. The thing that separated the good coaching from the bad was never the programme — it was whether the person writing it could see me.
There are three things a screen cannot fix: how you set your back angle under a sled, how you breathe through a wall ball set at eighty percent, and how you move through a transition when you are already past comfortable. Those get built with hands on, with load on the floor, by someone standing close enough to stop you.
Everything else I sell is written. Elite is watched. That is the whole difference, and it is the reason there are six of them.
What’s in it.
One private hour, every week
Sixty minutes, one-to-one, at Crucible Fitness in Lake Bluff. Not a check-in — a session. We spend it on whatever is currently costing you the most, which is rarely the thing you think it is.
A place in The Twelve, included
Three coached sessions a week in the room on top of your private hour — Tuesday and Thursday evenings, Saturday morning. Four coached sessions a week in total.
Your programme, rebuilt weekly
Written by someone who watched you train four days ago. Delivered through Everfit, rewritten every seven days from what you actually logged.
Race day, in person
At your target race, one race per block. Warm-up, a pacing check before you go, and an honest debrief after. I am racing six events myself before January — Washington D.C., Salt Lake City, Denver, Anaheim and Nashville — so at most of them I am already in the building.
Quarterly testing
Benchmarks that mean something: a 5k time trial, station-by-station splits, and a full or partial race simulation. Numbers on paper, so the next block argues from evidence rather than feel.
Same-day messaging
Weekdays. You don’t queue behind the roster.
The Finisher Promise
It applies here as it does everywhere: complete a full twelve-week block as written — sessions logged, check-ins done — and if you don’t cross the line at your target race, your next block is on me.
Who this is for — and who it isn’t.
It’s for you if
You can protect the same hour every week, and you’re on the North Shore — or close enough that Lake Bluff isn’t a negotiation.
You’ve trained seriously before — for a race, a sport, or a season — and you know what it’s worth to have someone watching. You want a time, not just a finish. Or you’ve plateaued somewhere you can’t see, and you’ve worked out that’s exactly the problem.
Where something else fits better
If you want the coaching but not the weekly commute, The Rewrite is the same programming without the room, at $199 a month. If you want people around you rather than one-to-one, The Twelve is $249. Together they are $448.
For most people who ask about Elite, that combination is the honest answer — and I’ll tell you if it is. Elite is the most expensive thing I offer and it isn’t right for most people. Applying costs you three minutes and gets you a straight answer either way.
Is Elite you? Four questions.
Answer them the way you’d answer me in the room. It takes a minute, and it saves us both a week.
Can you protect the same hour, on the same day, every week?
Is a weekly hour in Lake Bluff realistic from where you live or work?
Have you trained seriously before — a race, a sport, a season?
Are you chasing a time, or just a finish?
That’s the profile.
Four for four. The application takes three minutes, and it’s the only way in.
Serious beats fast. Apply and say exactly that.
You don’t have to be fast, and you don’t need a race booked. You have to be serious. If you’re not sure which you are, say so in the application — I’ll tell you straight.
The honest answer: probably not Elite — and that’s fine.
Elite runs on a protected hour in Lake Bluff, every week. If the calendar or the geography doesn’t hold, The Rewrite is the same programming without the room, and The Twelve is the room without the private hour. Together they’re most of the outcome. Or book twenty minutes and I’ll tell you which.
Six spots. That’s the whole roster.
The roster, today
Two of the six are taken. Four are open — and whoever takes them builds into the winter calendar I’m already racing: Washington D.C., Salt Lake City, Denver, Anaheim, Nashville.
Six private hours a week, plus three sessions in the room, is ten hours of coaching before I write a single programme. That’s why the number is six, and why it isn’t going up.
Elite is the one thing on the price list without a number on the page. At this level the fit matters more than the figure, so we talk first.
Everything else I sell is written. Elite is watched. That’s the whole difference.
Where it happens.
Crucible Fitness
421 W Washington Ave
Lake Bluff, IL 60044
Free parking on site. Fifteen minutes from Lake Forest, twenty from Highland Park. Your private hour and your three sessions in the room all happen here.
Bring trainers you’d run a 5k in and something you don’t mind sweating through. Everything else is there.
Questions, answered.
How is this different from The Twelve and The Rewrite together?
Those give you three coached sessions in a room of twelve and a written week. Elite adds the hour where you’re the only person I’m looking at — and it means your programme is written by someone who watched you train, rather than someone reading your log.
What do we actually do in the private hour?
Whatever is costing you the most. Usually that’s technique under fatigue — the sled, the wall balls, the transitions — or pacing you can’t feel yet. Sometimes it’s testing. At the start of every block I’ll tell you what we’re spending the hours on, and why.
Do I have to be fast?
No. You have to be serious. There’s a difference, and it’s usually obvious within one session.
What happens if I miss my hour?
Tell me as early as you can and we’ll move it that week where the calendar allows. Missed without notice, it’s gone — with six spots, the hour can’t be carried.
Is it a twelve-week block or ongoing?
Ongoing, month to month. Training still runs in twelve-week blocks — a Race Block if you have a date, a Build Block if you don’t — but the spot is yours until you give it up, with 30 days’ notice.
Do I need a race booked?
No. About half the people I coach don’t have one. A Build Block is written forwards from where you are, and we switch you to a Race Block the day you enter something.
Can two of us apply together?
Yes. Doubles Elite is one shared hour a week, coached together, because transitions can only be built with both of you in the room. Apply separately and mention each other.
What if I apply and don’t get a spot?
I’ll tell you where you’d be better served, and if all six are taken I’ll say so rather than leave you waiting. When one opens, the people who applied hear first.
Apply.
Six spots is genuinely all there is, so I read every one of these properly and reply within two working days. If Elite isn’t the right fit I’ll say so and tell you what is — that’s not a soft no, it’s the actual service.
Apply
Five questions. Three minutes. No payment, no commitment.
I reply in two working days
Personally. Every application, read properly — and a straight answer if the fit isn’t there.
We talk, then decide
Twenty minutes on fit, calendar and the number. Then a decision, whichever way it goes.
Not sure it’s the right tier? Book twenty minutes instead. Other questions — the FAQ page covers the rest.